Izikhalazo ezivela kubathengi becompressor zibangelwa ikakhulu ngenxa yokusilela kwenkonzo ziinkampani okanye abathengisi.Xa ukusilela kwenkonzo kusenzeka, abathengi abohlukeneyo banokusabela ngendlela eyahlukileyo.Ngokuphathelele indlela kunye nobukhulu bokusabela komthengi, ihambelana ngokusondeleyo nezi zinto zintathu zilandelayo: iqondo lokulimala emzimbeni, iqondo lokulimala kwengqondo kunye neqondo lokulahlekelwa kwezoqoqosho.Akukho mfuneko yakucacisa kakhulu malunga noku.Kwimeko nayiphi na into, ukungaphumeleli kwenkonzo kuya kuzisa ngokuqinisekileyo iimpendulo zeemvakalelo kunye nokuziphatha kubathengi, kwaye ukususela ngoko abathengi baya kuqala ukukhalaza.
Ngokwempendulo enokwenzeka yomthengi kukusilela kwenkonzo yenkampani yoxinzelelo, abathengi banokwahlulwa babe ziindidi ezine: uhlobo olunethamsanqa lokuzivuma, uhlobo oluqiqayo nolukhalazayo, uhlobo olunomsindo ngokweemvakalelo kunye nohlobo olukhalazileyo,.
Ukuthetha oku, uya kukwazi ukuba ziyingozi kangakanani imiphumo yokungaphumeleli kwenkonzo: okokuqala, abathengi benza utshintsho lwe-brand kunye "nokutshintsha imisebenzi";okwesibini, nangona abathengi "abatshintshi imisebenzi", ukunyaniseka kwegama labo kuyancipha;Ilizwi lomlomo lisasazeka ngokubanzi… Ke ngoko, abathengisi akufuneki "bakhabe ibhola" okanye bayiphephe njengesibetho ebusweni bezikhalazo zabathengi.Ukuba abathengi bayakhalaza ukuba abaphathwanga ngexesha elifanelekileyo, kuya kwenza "igama elibi lomlomo".Kungenjalo, umfanekiso omhle inkampani echithe iinyanga okanye iminyaka iwakha unokonakala ngenxa yabathengisi abangakhathaliyo.
Olunye uphononongo lubonise ukuba xa inkampani yenza impazamo yenkonzo, ukwaneliseka kwabathengi abafumana amayeza kwangexesha nangempumelelo kuphezulu kunoko kubathengi abangakhange badibane nempazamo yenkonzo, nto leyo kanye “akukho mlo, akukho kwazana”.I-Ofisi yoMthengi wase-US (TARP) iphinde yafumanisa ngophando ukuba: ekuthengeni izinto ezininzi, izinga lokuthengwa kwakhona kwabathengi abangazange baphakamise ukugxekwa yi-9%, izinga lokuthenga kwakhona abathengi abanezikhalazo ezingasonjululwanga yi-19%, kunye nezinga lokuthenga kwakhona abathengi. ngezikhalazo ezisonjululweyo yi-54%.Abathengi abanezikhalazo zabo zisonjululwe ngokukhawuleza nangempumelelo banexabiso lokuphinda lithengwe ukuya kutsho kuma-82%.
Xa abathengi benganelisekanga kwaye bekhalaza, abanako "ukutshintsha imisebenzi" ngokukhawuleza, kodwa baya kunciphisa ngokuthe ngcembe ukuxhomekeka kwabo kwinkampani, okanye babe "ngabathengi abaqhelekileyo" kwaye babe ngabathengi ngamaxesha, ngenxa yokuba iimveliso zenkampani (okanye iinkonzo) azikwazi ukutshintshwa, kwaye ukuthengwa kwabo okuqhubekayo zenzelwe nje Qonda imfuno engxamisekileyo.Abathengi abanjalo banokubizwa ngokuba “ngabathengi 'abanomsebenzi', kodwa ukuba abanakusonjululwa kwangethuba, abo bathengi baya kuba “ngamadada aphekiweyo” kwaye babhabhe ngokukhawuleza okanye kamva, ukuba nje benethuba elifanelekileyo.
Ixesha lokuposa: Apr-12-2023
